Who are we
A Modern Partner for Growing Brands
PG Trade Ltd was built around a simple belief: brands should be able to grow without sacrificing control.
In today's market, expansion can create as many challenges as opportunities. New sales channels, online marketplaces and demand can quickly become difficult to manage without the right strategy.
Our role is to help brands navigate that growth through structured procurement and controlled distribution solutions that support long-term success.
We combine commercial expertise, strong supplier relationships and a practical understanding of modern retail environments to help our partners scale sustainably.
Our Mission
Our mission is to connect great products with the right markets while protecting the integrity of the brands we represent.
We focus on creating value for every part of the supply chain. By maintaining strong relationships with manufacturers, suppliers and retail markets, we help ensure sustainable growth that benefits everyone involved.
Growth With Purpose
Our Values
Accountability
We take responsibility for our commitments and deliver on expectations.
Partnership
We build strong, long-term relationships based on trust, reliability, and shared success.
Price Integrity
Protecting brand value through consistent, responsible pricing.
Meet The Founder
Phoebe Lloyd
I founded PG Trade Ltd with a passion for building strong partnerships and helping brands grow sustainably. Through my background in interior design, I developed a keen eye for products, market trends and customer expectations. Those skills continue to shape my approach today, allowing me to identify opportunities, build trusted relationships and support brands through strategic procurement and controlled distribution.